Talking to the people who really matter, the students and their experience of using technology in the classroom.

The widest curved display from HP

Outdoor and online campaign informing consumers of the perils of having no print security. 

When Guinness decided to change their global line from 'Good things come to those who wait' I was tasked to ideate and strategize a new creative platform. Working with several global agencies and after several months of ideating, the line I wrote 'Made of more' became the new global creative platform and line. It is still in existence today and is used in all global markets for Guinness. 

To show the power of the surge in a pint of Guinness, we used the lights and electrics in a skyscraper, to replicate the beauty of the surge. 

We ran this ad in national newspapers throughout the UK promoting a fictional pint of Guinness, for one day only. That day being April Fool’s day. 

This OOH execution heroes Guinness to be part of every social occasion. 

An integrated campaign designed to create a never-ending piece of music composed from human heartbeats. The public can upload their heartbeat through desktop and mobile devices. They are assigned an instrument that matches their heart rate and are placed into the symphony. It reminds people their heart is the most important instrument and to share their musical heartbeat during Heart Health month. 

heartbeatsymphony.org

This spot recognizes the importance of bringing hospice care to the home of a patient. Whilst writing and directing this, sensitivity to the subject matter was most important. 

To highlight their excellent record in maternity care, Dignity Health wanted to pay homage to the amount of mothers who choose them. This spot was written and directed to reflect that. 

To remind people that there are excellent, careful drivers out there, we paid homage to the numbers of lives being saved on the roads. Enough lives saved to fill a real town in Ireland.

Every road user must be aware of other road users. We highlighted this by depicting road users encountering themselves as different road users. 

To coincide with the launch of a new video game, this online content was released to demonstrate how simple it is to loose your concentration when driving. 

This campaign features real individuals talking about their personal experiences with the road tragedies. 

This campaign features real individuals talking about their personal experiences with the road tragedies. 

This campaign features real individuals talking about their personal experiences with the road tragedies. 

Two out of every three pedestrians killed on Irish roads have been drinking. The road can turn against us when we are not fully coherent. 

Even the simple things become difficult when someone smokes cannabis. When you smoke and drive, it becomes lethal. 

Shock, betrayal and despair - all the symptoms the Danes feel as their beloved Carlsberg truck makes its way to the German border. (Please excuse the video quality). 

The story of a group of Danes who removed Carlsberg Export driver advertisements from the national papers in their attempt to stop Carlsberg from leaving Denmark.